This successful partnership for more than a decade since 2010 has advanced the growth of the American League, and the sport in North America. They will be celebrating their 150th company anniversary, and will continue to serve as the League's official tire, and official partner of all the 27 MLS Clubs. To commemorate their 150 years, they're gifting $150,000 to MLS fans, and club supporters' groups. Their multi-layered approach include a brand integration across broadcast, digital, video, content, and in stadium exposure, and includes on site activation at major MLS events, including the MLS Cup, and MLS All-Star Week.

"We've been celebrating the culture of soccer in North America as a partner of Major League Soccer for over 10 years and we're excited to continue the partnership once again," said Travis Roffler, director of marketing for Continental Tire. "We have a deep understanding of the passion that drives this sport as Continental's soccer roots began in the 1950's with Hannover 96, a German professional soccer club. As we celebrate Continental's 150th anniversary this October, we look forward to bringing MLS fans along for the ride for more years to come."  This year they continue to support kick Childhood Cancer part of MLS WORKS, the league's campaign to strengthen research efforts to find cures for all types of childhood cancer. "Continental Tire has been an extraordinary partner during the explosive growth of MLS and the sport of soccer in the U.S. and Canada over the last decade," said Jennifer Cramer, Senior Vice President of Marketing of SUM and Major League Soccer. "With their continued support of our League and teams and a new initiative to benefit club supporters groups, Continental Tire always takes extra steps to show their genuine dedication to our sport, fans and communities."

 This free site is ad-supported. Learn more
​