French mobile gaming company Homa Games, in partnership with Indie Game Studios, raised $50 million in its Series A round. Homa Games specializes in hypercasual, casual, and board games, a segment of the mobile gaming industry that requires a methodical, technology-driven approach.

"Their platform gives any game entrepreneur or independent studio superpowers by allowing them to tap into publishing, analytics and marketing tools to compete on an even footing with the giant game studios across the world," Northzone's Pär-Jörgen Pärson said in a statement. "[Investors] Daniel and Oliver don't just bring a vision but more importantly, a killer execution that is helping them define and build an entirely new category within gaming."

The startup has developed an all-in-one SDK that helps developers optimize their mobile game through analytics and A/B testing to turn it into a profitable venture. It lets them track and improve the most important metrics of the industry, cost of acquisition, retention, and session times. Of course, this will lead to a better average revenue per user.

Game developers can build a prototype with Unity and submit it to Homa Games. After that, Homa Games can test the potential of each prototype to find out if it's worth exploring further. Homa Games then takes care of publishing the game on the App Store and Play Store. It relies heavily on advertising to generate revenue.

So far, the company has released forty titles. Homa Games is increasing its release pace as twenty games are set to be released by the end of this year. According to a company blog post, the organization plans to monetize these games through interstitial ads, in-app purchases, and subscriptions. Players can also choose to watch an ad to go faster.

(All information was provided by TechCrunch)