Kia's EV( Concept and EV6 GT Appear at Vivid Sydney

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Jun 1

Kia Concept EV9 took a big fat gong at The 2022 GOOD DESIGN Award, and is now at a Circular quay installation for Sydney's stunning Vivid Light festival.

Kia Concept EV9 was parachuted in from the April Shanghai International Auto Show to be installed on its very own, and rather delicious, Light show display. Even if the marketing jargon grates your gears, the EV9 Concept certainly won't.

The concept car inspired Kia's new EV9 electric SUV, so the Concept EV9's spectacular stand empathises the best and most innovative features. Wide opening doors reveal a cabin whose seats looked to have been beamed in from the bridge the Enterprise G. Only true geeks will understand.

Kia makes outrageous claims about the Concept EV9 inspiration. For example, designers say it is inspired by nature with its butterfly doors and star map exterior lighting. There are other really cool things, like its portable speakers, angular exterior, and an interior that designers nicked from a Sci-Fi movie set.

As often happens with concept cars, the production models lose some of the nattiest features, and such is the case with EV9. Gone are the rear EV9 Concept's hinged doors, replaced by a less controversial set-up for the car punters Can buy.

Kia Australia's General Manager of Marketing, Dean Norbiato, "As the world's largest festival of light, music and ideas, Vivid Sydney attracts a huge influx of domestic and international visitors to the city.

We feel honoured to showcase the Kia Concept EV9 for the first time in Australia. As a brand, we continue to evolve our experiential offerings to ensure we're always representing Kia in a fresh and innovative light".

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ABOVE: 2023 Vivid Sydney, Kia EV6 GT, Kia EV9, Kia EV9 Concept

Concept EV9 first appeared at AutoMobility LA in November 2021, and has been making pop-up guest spots ever since. Kia is nothing if not keen. It signals the direction of future models, so love it or hate it, you can't ignore it.

Following Vivid Sydney, the Kia Concept EV9 goes on display at FIFA Women's World Cup 2023TM, in Sydney from July 20.

Kia is also keen to tout the diaphanous temptation of the new EV6 GT.

Nearby, an EV6 GT sits on a first-of-its-kind 'Kia Helix' activation, that's marketing talk for a display stand. It makes up a Kia duo, sitting at the apex of a huge 9.5m LED ramp, as it appears to be flying to the theme from E.T. by John Williams.

Cheesy? Perhaps, but it is a bunch of fun that really fits in with the atmosphere of Vivid. We recently reviewed the EV6 GT here.