With a firm belief that nothing is impossible if you work hard for it, Carmen DeCharisse, a successful businesswoman and a fashion and lifestyle influencer, has been creating waves. Her brand, DeCarmenAfrik, is a one-stop shop for luxurious, romantic, and affordable clothing. A black woman who decided to choose a different life for herself, Carmen's hard work and consistency in looking for opportunities make her brand stand out.
Taking a huge step in her life, she moved to Lagos, Nigeria, in 2019 to start her fashion brand. She represents the African people and portrays an international image that people can purchase luxury clothing from Africa, not just the west. With a key focus on her brand's quality, she believes in creating sustainable fashion clothing made exclusively on the African continent from deadstock materials. Carmen believes in teamwork and ensures that everyone who is part of their brand DeCarmenAfrik is paid well and treated ethically. She also emphasized that they avoid waste during production and create fashion pieces that can be worn and kept for many years.
A strong woman with a vision to create a difference with her work, Carmen has bigger plans for her brand and is just not ready to stop working for it. She wants the world to see a side of Africa that they haven't seen before. Changing people's perceptions is challenging, yet Carmen always keeps an eye out for any new opportunity that can be helpful for the growth of her business.
Although she has built an impressive portfolio for her clothing brand and gained a lot of experience, Carmen continues to work hard and plans to collaborate with high-end concept stores like Neiman Marcus. Saks, Farfetch, etc. Previously, her clothing brand had been worn by Angie Thomas on CBS Morning, the NY Times bestseller. In a short time, the brand has become a success, and the major credit goes to Carmen's devotion to improving her work. She intends to see her brand recognized and worn by A-list celebrities like Beyonce, Gabrielle Union, Michelle Obama, etc.
As she understands the importance of social media in today's world, one of Carmen's primary goals is to focus on her organic growth online. She wants to create a positive influence with her content on social media and plans to work on that in the future. Moreover, she wants to have a storefront for her American customers and collaborate with luxury fashion and beauty brands. Here is a link to her Instagram profile to learn more about her work.
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