Shopify and Wix are the two most popular platforms for ecommerce that allows you to create and sell your products online. However, a common debate arises: Which is better for SEO, Shopify or Wix?
In short, Shopify includes more options for SEO than Wix. So, of course, Shopify's SEO is better. And with Shopify SEO services, you can drive the most benefits for your online store.
Let's know how Shopify offers improved SEO than Wix.
How Is Shopify SEO Better Than Wix?
As mentioned earlier, Shopify has more SEO features. The features you will find on Shopify are:
- Fully responsive SEO templates for website
- Automatic SEO
- Canonical text
- AMP (Accelerated Mobile Pages)
On Wix, the SEO options are:
- Fully responsive SEO template for the website.
So, you can see that Wix only offers fully responsive website templates, whereas Shopify provides you with three more important SEO options along with fully responsive website templates. Overall, for technical SEO, Shopify is the best tool.
The next section mentioned further explains why Shopify SEO is better.
What Are the SEO Options in Shopify?
Shopify has more SEO features in relation to Wix SEO. No doubt that's helpful. But don't you want to understand how these options actually help?
Here you go—
Fully responsive SEO Website Template
Google likes responsive websites. Besides, the search engine prioritizes 'mobile-first' websites.
It's one of the primary requirements for starting SEO for your website. Additionally, this is one of the reasons for you to be ranked on search results. And Shopify offers it all.
Though Wix has this kind of website still, this doesn't improve Wix's SEO because more SEO capabilities are preferred over more SEO templates.
AMP (Accelerated Mobile Pages)
This feature is useful for product pages. This feature will make your website pages load faster on mobile devices. As a result, your customer will stay on your site longer. And this feature helps to rank higher in the search result.
Automatic SEO
Shopify has several automatic SEO features:
- Auto-generated chronicle tags—prevents showing duplicated content from your website in the search results.
- 301 redirect—helps when a page's URL changes. Your customer can still find the page with this redirecting process.
Other than these, with Shopify SEO, you can do the following:
- Add 'Alt text to images
- Edit URL slugs, meta titles, meta description
- Sitemap
Top 7 Features That Make Shopify Better Than Wix
As Shopify is dedicated to creating eCommerce websites, it has improved features. Here are the 7 important things you need to focus on if you are confused about choosing Shopify and Wix.
1. Shipping features
Since you will be handling eCommerce through Shopify, the more options you have for shipping, the more convenient it will be. And compared to Wix, Shopify has more shipping functions available.
2. Cart features
For online shops, it's ideal to use an inventory solution. Wix doesn't have that. On the other hand, Shopify has better stock management options, including improved tax calculations.
3. Checkout and payment
When you run an eCommerce, it's important to integrate as many payment gateways as possible. In comparison to Wix, Shopify has more diverse features. Hence, you will find more options for Checkout.
4. POS option
It will be super convenient for your customers if you can make the POS available internationally. Also, third-party hardware makes the work easier. You'll get these on Shopify.
On the contrary, Wix has POS in the US only. Also, you can only use Wix hardware.
5. Analytics
Without enough analytics, you can't run an online business successfully. For instance, you want to know which products customers discard from the cart most.
You can find out this or a deeper analysis of your shop through Shopify. Using Shopify, you can generate different kinds of reports for your site and business, including revenue reports.
But in Wix, you can only get the basic reports.
6. SEO
Getting all the basic and advanced SEO done is crucial to see your eCommerce at the beginning of search results.
Shopify has more options for SEO, including technical SEO. Unlike that, Wix only has fully responsive SEO websites.
7. Product search and upload
As you will be running an eCommerce, you want to display as many products as possible on your website.
Wix will allow you to upload only a limited number of products. The solution is using a tool that allows you to upload unlimited products that is available in Shopify.
Final Verdict
You learned that Shopify has better SEO features which are a must for a website. With better SEO, Shopify has much to offer to an online business owner.
Overall, Shopify is the best option for making an eCommerce website and running an eCommerce.
But it's not like people don't use Wix for their business. It mainly depends on your business's needs—so decide carefully.
No comments:
Post a Comment