Chris Eubank Jr claims to be sponsored by KFC after wearing a jacket featuring the fast food chain's logo in his first face-off with Liam Smith.
The 33-year-old was due to fight Conor Benn in a 157lbs catchweight clash on October 8, however, the bout was called off at the last minute following his opponent's positive drug tests.
Eubank Jr vs Benn was expected to do over a million PPV buys, but it was cancelled
In the build-up to their ill-fated fight, many people including his father, Chris Eubank Sr, were concerned about his ability to make a career-low weight.
However, the man himself was totally relaxed about the situation and made that much clear as he was frequently pictured eating decadent food during his fight camp.
On one occasion Eubank Jr deliberately allowed himself to be filmed and pictured publicly tucking into a KFC and he claims it will remain part of his diet as he prepares to face Smith on January 21.
The 33-year-old, who wore a bespoke KFC X HYPE jacket to his first face off with the scouse middleweight, says after his fight with Benn fell through the American chicken shop got in touch about sponsoring him.
"They are an awesome brand. I ate KFC in the build-up towards the Conor [Benn] fight and I made weight," Eubank Jr told talkSPORT Boxing.
"So, when they asked me to join the team, absolutely! They are sponsoring me now and supplying me with unlimited amounts of KFC.
Eubank Jr arrived for his press conference wearing a KFC jacket
The 33-year-old tells talkSPORT he is now sponsored by the fastfood chain
"It's a beautiful partnership and I'm privileged to be a part of it."
Despite playfully talking about his love of KFC, Eubank means business ahead of his fight with Smith who has mixed with the very best fighters, including Canelo Alvarez.
"At this stage in my career, I have to be on form each and every time, I have to be dominant and take these guys out," he added.
"I have to let the world know that Eubank Jr is not one to be played with because I want these belts."
Despite enjoying a succesful career Eubank Jr is yet to win a world title
A win over former champion Smith should earn him a title shot
The son of boxing royalty explained that he had to quickly move on from the disappointment of missing out on a massive fight with Benn and is happy his scrap with Smith will happen sooner rather than later.
"It gives me more of a motivation," Eubank said.
"The fact that didn't happen makes me think 'I need to fight, I need to be active'. Listen, I can't let these things keep happening with these fights falling through and not happening.
"I'm just wasting time and I can't do that. That's why this fight is happening early next year, because I want to fight again in the summer and again in the winter – three times."
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