Zynga recently announced that it was hiring Matt Wolf to be the company's vice president of blockchain gaming. In this role, Wolf will help Zynga target a new market while creating new possibilities of game ownership for users.

"Wolf will focus on the opportunity to integrate non-fungible tokens (NFTs) and blockchain technology into Zynga's existing portfolio and owned IP, as well as to develop games from inception that are built with NFTs as part of the core gameplay loop," the company said.

On the same day, Zynga unveiled a partnership with TikTok that will see the game Disco Loco 3D be made available to play on the social media app in select markets. This single-player, endless runner game makes users dance to the sound of music on an increasingly challenging catwalk. Players must avoid obstacles while collecting the most medallions possible in order to score points in the game. There is also a "Fever Mode" where players can swipe away at objects approaching them with dance moves.

"We see a tremendous opportunity to reach new audiences across the globe through TikTok's massive and unparalleled user base. We are thrilled to announce Disco Loco 3D as the first HTML5 title to debut on their platform from an official game studio partner," said Bernard Kim, President of Publishing at Zynga. "Zynga has a rich history of creating games that utilize platforms' unique user experiences to bring fresh and fun concepts that resonate with players wherever and whenever they get their entertainment."

The very next day, Zynga announced the company had recorded $705 million in revenue during Q3 2021. This signified a 40% rise compared to last year. The organization also said it expects to generate $2.78 billion in full-year revenue which would be a 41% increase compared to 2020.

(All information was provided by Business Wire, Front Office Sports, And Gamesindustry.biz)