According to the marketing analytics platform Adjust, gaming was the largest category on mobile devices when it came to user acquisition. In fact, gaming made up 50% of all user-acquisition ad spending.

In Asia-Pacific markets, ad spend distribution for gaming apps reached up to 64%. In North America, that figure was 57% while that number was 39% in Europe, the Middle East, and Africa.

This study analyzed over 270 advertising networks throughout 250 countries. The company tracked data from 6 billion paid installs on 160 billion app openings.

The Profit's Take:

This is how much these companies spend to acquire customers. The regional differences are also interesting. FinTech companies in the U.S. spend the second most when compared to gaming. This means that most of the mobile ad industry disappears when you take away gaming.

(All information was provided by VentureBeat)