Bilibili ran a barrier-free livestream channel during the 2021 League of Legends World Championship which catered to the hearing impaired by offering viewers the opportunity to understand real-time commentary with the use of professional sign language interpreters throughout the broadcast. The company also worked with iFlytek, the leading Chinese company for smart voice and AI technology, to install real-time AI recognition subtitles in the channel. Bilibili also worked with interpreters to provide video lessons on how to demonstrate gaming terms in sign language. The channel attracted nearly six million viewers.

"I always think I am isolated when watching the esports live streams because of my hearing problem," one hearing-impaired user commented. "I am deeply touched when seeing the barrier-free channel. I feel like it is specially prepared for me." Another commenter said, "The barrier-free service is essential for disabled persons. Their needs should also be taken seriously. They also have the rights to enjoy everything that we can enjoy."

Additionally, partnering with China Foundation for Disabled Persons, Bilibili launched a series of activities during the S11 games. A $78,394 activity bonus was donated to provide more barrier-free services and facilities for disabled communities to enjoy games and videos. Bilibili will continue to promote these barrier-free functions on its platform to foster a friendlier online environment for disabled persons.

The Beijing Society of Audiology estimated more than 72 million hearing-impaired persons in China in 2017, and the number continues to grow.

(All information was provided by Yahoo! Finance)