Chainmail. Paper. Dayglo leather. Hammered metal. Knitted fur. Starting with his first Manifesto Collection in 1966 – "12 Unwearable Dresses in contemporary materials" – Paco Rabanne tripped the plastic fantastic, taking on the world of fashion with pliers and a blowtorch. His space-age garments challenged classical codes, echoing the artistic avantgardes of the Sixties and exploring ideas of radical craft - from the use of metal mesh as fabric that contours the body, to assemblages of unconventional materials that create kinetic silhouettes.

"When I think of Paco Rabanne, I don't think retro – I think revolution, rebellion, and renaissance."

Julien Dossena, Artistic Director of Paco Rabanne since 2013

An innovative fashion house as singular today as when it was founded in 1966, Paco Rabanne stands out for unifying an avant-garde vision with modern values since its earliest collections. With the arrival of Julien Dossena as artistic director in 2013, the house became infused with a renewed youthful vibrancy. Dossena has taken Paco Rabanne's iconic DNA, reimagining and reigniting it for a whole new generation.

Paco Rabanne stands for disruption. Just as M. Rabanne and Julien Dossena's designs challenge the classical codes of fashion, the house turned out to be a trailblazer as well in the world of perfumery, with a collection of disruptive fragrances.

Launched in 1969, Paco Rabanne's first perfume for women, CALANDRE, introduced a futuristic metallic rose inspired by cool cars and hot sex. PACO RABANNE POUR HOMME, 1973, pioneered a fragrance family that would dominate masculine perfumery: the aromatic fougère. Ever since, the brand has forged a unique visual and olfactory signature, blending fearless formal exploration with an iconoclastic, sexy sense of fun. Channeling the aspirations of Gen Z, the trailblazing ONE MILLION brought together a group of young, maverick talent to embody the Million Nation. With PACOLLECTION, a range of gender-fluid scents expressing a range of different personalities, from GENIUS ME to CRAZY ME, the brand offers blends with mind-blowing, original notes, sourced by the world's most creative perfumers. In 2021, with PHANTOM, the brand keeps breaking boundaries and offering a singular vision, reflecting the aspirations of the younger generation aspirations: a world where everyone can be true to themself. A bold invitation to step outside the ordinary and celebrate life. A utopia where different is beautiful. The result? A never-seen-before campaign in the fragrance industry. Only Paco Rabanne could have done it

Step into the Paco Galaxy and join an intergalactic party where everyone is invited. Where you can be whoever you want to be. No matter who you are. No matter which planet you come from. The most feel-good fragrance ever. A futuristic aromatic scent matching an energizing green flash of lemon with an addictive creamy lavender. The first fragrance created by boosting human creativity with artificial intelligence. The most disruptive piece of design ever in the industry and the first connected fragrance. Tap your phone of top of your bottle and meet your new wingman. A bold invitation to step outside the ordinary and celebrate life. The perfect embodiment of the motto #daretobedifferent… 1000% feel-good. 1000% Paco Rabanne.

Paco Rabanne has always been about the future, ever since the house launched in 1966 with space-age dresses designed for alien beauties. Looking forward to a feel-good world where everyone feels self-confident and sexy. Embracing difference. Free to be themselves. With the dazzling new campaign filmed for PHANTOM by the award-winning director Antoine Bardou Jacquet, the brand goes one step beyond, inventing all tomorrow's parties. Join the Paco hero (David Trulik) and his wingman Phantom for a sexy encounter with an off-planet lovely (Kris Grikaite) in a cool, retro-futuristic universe. Are we in 1982 or 2062? The Paco Galaxy borrows from pop culture and sci-fi classics.

The set: a house inspired by the sleek Modernist architecture of Palm Springs, bathed in an unearthly light. The scene: a chic, psychedelic party where hybrid, sensuous creatures dance, celebrate, flirt, and love freely. The soundtrack: "You Make Me Feel (Mighty Real)", a blissful anthem to inclusivity by Sylvester, the cult Seventies gender-bending singersongwriter. A classic rebooted in an out-of-this-world remix by the uber-cool duo 2 Many DJs. The intergalactic crew wear designs by Paco Rabanne, drawn from the archives of the house or from the highly covetable collections created by Julien Dossena, the Artistic Director of Paco Rabanne since 2013. Neither wholly alien nor quite human, the incredible 3-D faces of the Paco Galaxy were conceived by the visionary makeup artist Isamaya Ffrench. The brilliant graduate of Central St. Martin's keeps pushing back the boundaries of beauty in her facial art, redefining inclusivity her radical fantasies. Cutting-edge talents brought together by Paco Rabanne, to create the most feel-good story ever told by perfumery. PHANTOM. The fragrance of a new world beyond beauty, where feeling good boosts your sexiness, confidence and energy. For real. Because for Paco Rabanne, the future is not a fantasy. It's now

Radically different. Totally disruptive. Intensely covetable. Utterly Paco Rabanne. The PHANTOM bottle is an exhilarating, retro-futurist piece of visionary design. Never seen before in the world of perfumery, Paco Rabanne's fabulously collectible creation is sure to become an instant icon. But that shiny silver robot-shaped bottle is more than that. It's also the first connected bottle, turning that shiny silver robot into your wingman, your host and guide into the Paco Galaxy, designed to help you dare to be different. This is how it's done: a contactless communication NFC chip is embedded in the spray caps of the 100 ml and 150 ml bottles. Just touch PHANTOM's head with your smartphone. That's it! You're connected to the PHANTOM universe, featuring exclusive contents curated by Paco Rabanne: interactive filters, personalized playlists, augmented reality, interactive games and more. Year-round, PHANTOM has got your back. Between PHANTOM and you, it's the beginning of a long-lasting relationship. Spray on! It's time to go out and join the intergalactic party!

It's a true game-changer. The future of fragrance. A futuristic aromatic, as gleaming and streamlined as a space-age speedster… Welcome to Perfumery 2.0.! PHANTOM makes you smell good. Obviously. It's by Paco Rabanne, a brand known for the dare-to-be-different boldness, power and unmistakable signature of its fragrances. But this new fragrance goes way beyond smelling good. In fact, just by wearing PHANTOM, you feel good. How does that work? By matching the luxury craftmanship of perfumery with new-tech. To conceive PHANTOM, Paco Rabanne assembled a dream-team of four top-notch perfumers from IFF: Loc Dong for his crazy creativity, Juliette Karagueuzoglou for her exquisite knowledge of natural material, along with the Master Perfumers Dominique Ropion and Anne Flipo for their ability to fine-tune most powerful, long-lasting fragrances ever created by Paco Rabanne. Their mission: to conceive a feel-good perfume that boosts your sexiness, confidence, and energy. Their super-power: Augmented Creativity, a cutting-edge creative process that uses A.I. to enhance human inspiration, applied to perfumery for the first time ever for Paco Rabanne. Augmented Creativity allowed the quartet to reach beyond their know-how and artistic sensibility. To experiment with unexpected scent pairings. To select the exact ingredients that stimulate sensations of sexiness, confidence, and energy; and fine-tune their dosages. So, what does it smell like? A match. A clash. A mind-bending, addictive aromatic scent combining an energizing green flash of lemon with ultra-creamy lavender. The secret ingredient boosting the energy of the lemon accord is a fantastic "vintage" molecule; styrallyl acetate. Scientific measures show that its radiant green fruity facets activate a sense of alertness. In PHANTOM, the man-made material is combined with lush natural materials. Zesty lemon peel oil from Italy. Patchouli heart, a slightly smoky earthy note with an apple twist. And a streamlined woody note: vetiver heart. Jumped up by that energizing green flash, lavender plays it smooth and creamy. Did we say lavender? We meant Lavender 3.0, custom-blended for Paco Rabanne to be irresistibly addictive… Fresh lavandin heart, crafted for PHANTOM to enhance its most seductive properties. A stellar lavender oil. And organic lavandin absolute enfleurage 2.0 that brings out the ingredient's most sensuous floral, aromatic, hay-like facets. Wrap this Lavender 3.0 accord with sexy vanilla absolute and voilà! Intensely feel-good. Powerfully sexy. Fantastically long-lasting. Now spray and be happy! You're all set to party.

Matching the luxury craftmanship of Grasse, the French capital of perfumery, with cuttingedge extraction techniques. Sourcing first-rate natural materials while supporting the communities that grow them and protecting the planet. This is Paco Rabanne's vision for the future of fragrance. For PHANTOM, the brand collaborated with IFF-LMR Naturals, a pioneering company founded in 1983, whose guiding principle has always been to deliver premium 100% natural extracts, with a strict ethos of complete transparency, commitment to environmental management and sustainable development. Our patchouli sourced from Indonesia, then re-distilled in Grasse. Our vetiver from Haiti is certified "For Life", a global standard for ethically sourced, ecofriendly, socially responsible ingredients. Our lavender blends a lavandin heart crafted in Grasse exclusively for Paco Rabanne, sustainable lavender oil, and organic lavandin absolute enfleurage 2.0, an extraction technique born in Grasse in the late 18th century, rebooted for the 21st century. And if you go big, the 150 ml of PHANTOM size is both spectacular and refillable.

Paco Rabanne's team developed PHANTOM with the perfumers, scientists and technicians of International Flavors and Fragrances (IFF), using the company's state-of-the-art Augmented Creativity process. What is Augmented Creativity? With PHANTOM, every aspect of perfume creation has been reinvented by next-generation technologies developed for IFF. Thanks to neurosciences, algorithmic tools, and artificial intelligence, our perfumers have been able to push back their creative boundaries. How do you use neurosciences in perfumery? IFF's Science of Wellness™ program combines artificial intelligence and neuroscientific approaches that enable us to quantify the emotional benefits elicited by ingredients, or combinations of ingredients. We identify which parts of the brain are activated when you smell them. What does that tell you? We know which part of the brain are associated with specific emotions. Now we can scientifically demonstrate how perfume acts on our feelings. Based on our findings, a dedicated algorithm analyzes the formulas of the fragrances we tested. This allows us to identify which ingredient, or combination of ingredients, produces a specific emotional effect. Was PHANTOM tested with this process? The fragrance was tested on young men aged 18-35 to find out which emotions it aroused in the brain. We took 45 million measures on their brains and discovered that PHANTOM elicited three feel-good emotions: sexiness, self-confidence, and energy. What was the role of A.I. in developing the fragrance? Was PHANTOM created by a computer? Absolutely not! IFF's advanced artificial intelligence tool is there to boost our perfumers' creativity and explore disruption. Perfumers enter the formulas they are working on, and the algorithm suggests novel combinations or dosages that will intensify the desired emotion effects. So how were these findings applied to PHANTOM? Our perfumer Loc Dong had a crazy idea: he wanted to use an overdose of a vintage molecule called styrallyl acetate to create a futuristic aromatic fragrance. Our A.I. program spurred him to use ten times the usual amount in modern perfumes! It was the optimum (over)dose to create feel-good alertness. Combined with our creamy Lavender 3.0 for addictive sexiness, our team created the aromatic of the future!

PHANTOM in 50ml & 100ml will pre-launch at Sephora and sephora.sg from 5 - 25 August 2021, and will be available at TANGS at Tang Plaza, TANGS Vivocity, Metro Paragon, Metro Woodlands, Takashimaya, BHG Bugis, One Assembly at Raffles City from 26th August 2021

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