This week, it was officially announced that Josh Berry will run the full-time NASCAR Xfinity Series schedule in the No. 8 JR Motorsports Chevrolet in 2022, and that Tire Pros will serve as the primary sponsor in nine of those races.

On Wednesday, the tire retailer sent out a new commercial featuring Berry and his car owner Dale Earnhardt Jr., and it's pretty damn funny.

We have racer Dale, boss Dale, water cooler Dale and now sponsor pitchman commercial voice Dale.

It's great to see Tire Pros going all-in on their partnership with Berry and JR Motorsports, and it's great to see a company that values their NASCAR sponsorship enough to feature the folks involved in a commercial. Great stuff, all around.