The new Puma kits released on Wednesday have caused a right stir off the pitch - but not many expected it to cause mayhem on it too.

A Fenerbahce player hilariously tried to kiss the badge after scoring on Thursday night but was quickly left red faced due to it's bizarre design.

One Fenerbahce player fell foul to Puma's strange new design

The Turkish outfit - along with Premier League champions - are among ten European clubs to adopt the radical new design by Puma for their third jersey, which will be worn in cup competitions in 2021/22.

And when Muhammed Gümüşkaya netted the decisive goal for Fenerbahce in their 1-0 Europa Conference League victory over Finnish side HJK, he couldn't celebrate in the way he would have liked.

That's because the club crests has been repositioned and placed on the back of the jersey beneath the collar.

You can watch the hilarious moment, below...

AC Milan, Marseille and Valencia are also among the ten European clubs to have adopted the design, which is described by Puma as 'progressive and refreshing'.

Borussia Mönchengladbach, Stade Rennais F.C., Shakhtar Donetsk, Fenerbahçe, Krasnodar and PSV Eindhoven have also gone rogue.

The new designs were unveiled in a special digital launch event 'The Show' streamed on Puma's YouTube channel, which featured special appearances from players including Olivier Giroud, Fernandinho and Dimitri Payet.